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Clip
Reel Metrics
Velocity of the clip: ambient and slow at the low end, high-BPM and transition-heavy at the top.
1-3 ambient, slow, lo-fi8-10 fast, aggressive, high-octane
How fast the audio grabs attention in the first three seconds with a vocal, sound cue, or ear-worm.
1-4 slow build8-10 instant attention
How cleanly the audio gives you a cut point, beat drop, pause, beat-skip, or tempo shift.
1-4 flat or linear8-10 obvious cut cue
Atmospheric direction: negative is moody or gritty, zero is neutral, positive is bright or uplifting.
-5 dark, melancholic, aggressive+5 bright, celebratory, inspiring